Good Earth Internship

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The Good Earth Company (a unit of Eicher Good Earth Pvt. Ltd.) has a lot of rich history behind it and every collection they create is inspired by an aspect of our Indian culture, telling a story to the customers through it’s delicately designed exquisite motifs and prints.

My experience with the company during the eight week Industrial Internship period was equally rich and knowledgeable. It was an experience accompanied with a great amount of exposure to the Digital & Content team as well as the Offline Marketing team's functioning. The way the brand communicates their story, promotes the products and creates an aspirational approach for it’s target customers was a major learning curve. Have a look at the brief compilation of a few of the many projects that were undertaken during the internship :

Banners for the Indus collection:

Quote creative for Monsoon Magic Annual Playlist compiled by the founder Anita Lal herself :

An 11-day extensive product led, online + offline Flower Campaign was planned. Through a number of approvals and discussions, eleven most important flowers that the brand swears by were finalised and each flower was promoted one day of the campaign. A number of photographs and quote graphics were created for the campaign. Extensive trivia and images were also sourced from the web which were all linked to the specific flower-related products of Good Earth the customers could buy from the website.

The campaign was a huge success and resulted in great sales. Have a look :

Branding options and prints research for the new Shalimar Gift Box by Good Earth :

Two new designs for the new Good Earth Gift Cards were created from iconic Mughal paintings. Complimenting card holders were also designed for the same :

'Of Silk and Concrete' event branding and collaterals was done with the off-line marketing team. The event was held at the Good Earth Colaba Store on 21st July'17 :