Caldwell Voices / Logo Design and Campaign

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Caldwell Voices was a campaign developed to increase pride in the residents of Caldwell County, NC. Caldwell Voices began with the vision, the logo, and a few t-shirts. We attended community events and recorded the images and stories of the people we encountered - trying to highlight why they were proud to call Caldwell County home. We used the stories that we collected to promote pride to others through audio slideshows, radio spots, a website, community events, and even a Facebook page.