Golden Ticket : One of the activations for this campaign included a collaboration with Juxtapose magazine to create 10 original works by artist Jeremy Fish directly in the magazines, which were then distributed randomly on magazine racks and a scavenger hunt ensued. Clues as to where the magazines could be found were tweeted or broadcast via Facebook and other social media. 

Special Edition bottles were also created with selected artists.

An example of some of the unique pieces that were created, this one by artist Zac Freeman was a self portrait made with a mosaic of 'junk'.