Connor Weller's profile

Promise works branding

During my time at university were set a live brief by Promise works. They are a charity that is based in Weston-super-mare. They allow underprivileged children to have an adult contact that they feel safe and secure with and that they can build a relationship with, and with that, the children can have a childhood they deserve. I wanted to reflect these aspect of the charity in the design. 
I took key elements from Promise works' 'promises'. These were the safety and security, safety, love, trust and friendship. I then thought of symbols that represent these meanings, and simply chose a padlock and a heart. I then combined the two and came up with the new promise works logo. 

I then felt that the next suitable way to advertise the charity and push it forward would be through a website. 
Creating the website I wanted to give it a feel that would allow adults to be able to use it easily, as well as children being able to access it whilst it feels friendly for children that may in some sort of unfortunate situation. The pattern used adds to the 'childhood' feel, alongside the patterns and the imagery used. 
Following the website design I decided to create a set of posters to accompany everything that I have created already. I followed a similar theme to what I created for the website. The text on the posters triggers thoughts in the viewers minds surrounding things that should have to be taught but some children do not know how to feel emotion, have a childhood or even smile. 
                                                           THANKS!
Promise works branding
Published:

Promise works branding

Published: