Wellington's Eco Furniture Co.
Wellington’s is an upper-class furniture company which produces eco-friendly furniture made from New Zealand’s sustainable pine industry. The brand is aimed at an older, 30-50 year old, business and upper class audience who have a general concern about the environment and want to feel better with their purchases. I wanted the brand to have a trustworthy and established personalty while still holding connotations of being eco-friendly.
Wellington’s is an upper-class furniture company which produces eco-friendly furniture made from New Zealand’s sustainable pine industry. The brand is aimed at an older, 30-50 year old, business and upper class audience who have a general concern about the environment and want to feel better with their purchases. I wanted the brand to have a trustworthy and established personalty while still holding connotations of being eco-friendly.
