About: The Children's Society had a presentation about their Make Runaways Safe appeal and a piece of music they were licensed to use. They wanted the two to be integrated as an audio presentation, with a two-day deadline.
Role: Saw potential in the document to be more than just a static presentation with a soundtrack, so made a video that aimed to bring the statistics to life. Used the charity's icons to illustrate the information, animated it using the music for emphasis, then give it a human face to reinforce the message that these aren't just statistics – they're vulnerable children. Also made a version as a PDF with audio, all within the original deadline. Music by Moby, used with permission. To find out more about the campaign, visit the website.
Role: Saw potential in the document to be more than just a static presentation with a soundtrack, so made a video that aimed to bring the statistics to life. Used the charity's icons to illustrate the information, animated it using the music for emphasis, then give it a human face to reinforce the message that these aren't just statistics – they're vulnerable children. Also made a version as a PDF with audio, all within the original deadline. Music by Moby, used with permission. To find out more about the campaign, visit the website.
