New season, modified cameras, previous activities and current market situation meant new approach
to branding strategy. Extreme sports were literary all taken by the competition and so we looked
for a new identity in gobandit's communication. After a great deal of thinking, we decided to art direct them into the world of gadgets, as their cameras became more sophisticated with new features.

And so, I present you gobandit for 2012.
NOTE: Our branding proposal presentation reached more than 300 sheets.
It was truly an intense work.
iPhone App
UI design for gobandit STUDIO
New packaging for two new cameras "Live" & "Race"
*we also designed logos

Product design proposal for 2nd generation of gobandit's Action Cam.
First time that it was presented was through a partnership proposal with Lamborghini, which is why the cam is branded with Lambo's logo. We also produced a number of "skins" for them as well.
Unfortunately the camera didn't went into production.

Camera remote control product design proposal
Fair Booth
With limited budget we were asked to come up with the concept for client's booth stand at 
CES International fair in Las Vegas. These are our two proposals, even though non went into production as the client at the end decided to rent the gear instead of producing their
own authentic stand. 
Art direction by Ivo Martinovic
Creative direction by Ivo Martinovic & Nikola Romic

Photography & post production by Ivan Masic
Graphic design by Stevan Cirovic, Tijan Boris Ninkovic, Goran Stankovic & Aleksandar Perisic
Packaging modeling & tools by Borko Krastavcevic
Product design by Ivo Martinovic, Vuk Dragovic & Mladen Milosevic
Web development by Obrad Susa

Special thanks to our Account Manager Nikola Romic

All the print done by Cugura Print House, Serbia.
Gobandit Action Cam | season 2012