We built The Pancake Factory as a magical place, where chocolate and jelly met more than pancakes: they met the Panda pan which made Panda shaped, fluffy pancakes that just can’t wait to be decorated. The site, along with the tablet app, helped to gather all the events that took place online and offline during the campaign. People could create an account and win the big prizes of the campaign or they could watch tutorials made by the official endorser, Jamila Cuisine, while checking photos from the official launching event. Also, visitors could check an entire list of places and dates where they could visit the moving Pancake Factory, taste and decorate, or win instant prizes in-store!