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    WANGLAOJI’s new product Black Herbal Tea, with intensive taste, is decorated specially to cater to young people. The graphic design is no longer … Read More
    WANGLAOJI’s new product Black Herbal Tea, with intensive taste, is decorated specially to cater to young people. The graphic design is no longer old-fashioned or dull in a traditional way. On the contrary, it illustrates the networked lifestyle of most young people in a so-called ACGN world(ANIMATION, COMIC,GAME AND NOVEL), presenting interesting scenes and playthings from their daily life. The packing box is designed into a hexagonal prism with a storage of 12 bottles. The special model will distribute the carrying weight by the handle of thick and wide paper, which will stimulate people to consume and share the product. Read Less
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Wanglaoji Black Herbal Tea
WANGLAOJI’s new product Black Herbal Tea, with intensive taste, is decorated especially to cater to young people. The graphic design is no longer old-fashioned or dull in a traditional way. On the contrary, it illustrates the networked lifestyle of most young people in a so-called ACGN world(ANIMATION, COMIC,GAME AND NOVEL), presenting interesting scenes and playthings from their daily life.  The packing box is designed into a hexagonal prism with a storage of 12 bottles. The special model will distribute the carrying weight by the handle of thick and wide paper, which will stimulate people to consume and share the product.

王老吉黑凉茶
王老吉新品“黑凉茶”是特别为年轻消费者定制的“重口味”(加强型)产品。图形设计上一改传统饮品的老态面貌,把时下大多数年轻人的互联网生活方式,融于一个二次元的宅男宅女的日常生活中充满趣味的情景和玩物之中。特别的六边形12罐集装设计,力度分布均匀,手感轻,便于提拿携带和与众分享。

CLIENT: Wanglaoji
PACKAGING DESIGNER & COPYRIGHT OWNER: Tigerpan www.tigerpan.com
ILLUSTRATOR: Enisaurus
AWARDS: Reddot Award Winner 2017



All the images on this project are a Tiger Pan 潘 虎 property · Copyright 2017

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