Tyler Gillespie's profile

Expressive Typography

Refined Sketches
Vector Images
Reflection
        This typography based project relied on manipulating letters in order to properly represent their meanings. Illustrations couldn't be added independent to the letters, as I was only allowed to manipulate the letter themselves. 

        The process behind these designs was fairly dangerous, to be quite honest. I'm hardly able to think without immense external pressure, or in this case waiting until right before the initial sketches were due. Approaching deadlines are the best way to get my creative juices flowing, making me "feel" the designs rather than "thinking" about them. I managed to crank out 81 sketches in an hour and a half, before finally decided on six of them. 

        Actually creating the vectors was fairly basic. Everything was created in Illustrator, a process that involved taking random triangles out of "Brittle," creating a pregnancy test out of rectangles for "Late," and creating patches for "Frugal." The typefaces were painstakingly determined via the scrollbar, spending multiple hours to find the perfect font for all six words. After finding the correct typeface, the words' backgrounds were then made transparent in Photoshop, and I created the mockup with a collection of images found and editing from Google. These files were later uploaded onto Behance, and here we are now.

        The only piece that received a massive change was the word "late," which unfortunately was the design that I was initially the most proud of. The letters were intended to form a pregnant teen, surrounded by her worried parents. After an entire class (and then some) was unable to decipher the concept, I reluctantly tossed the design that initially sparked my creativity for this project. However it's been replaced with a much simpler, stronger piece that's received a much more positive reception. 

        While we supply words with inherent meaning, I've learned that it can be surprisingly difficult to use the words themselves to reflect said meaning. Whenever you add 15 odd designers, the goal of standing out may be difficult. You want to avoid the "obvious" definition, but avoid being too out there. It can be difficult tossing a design after falling in love it, as artists are usually reluctant to "kill their babies." 

       
Expressive Typography
Published:

Expressive Typography

A collection of words displaying their meanings through manipulation of the type.

Published: