INTERACT & EARN CA$$$H
Interact & Earn Cash is an arcade experience which explores the various aspects of data privacy and consent. This critical design piece is inspired from the current scenario of a surveillance driven world; where everyone is concerned about privacy and consent but still have difficulty understanding the structure of surveillance or big data. The paper outlines and highlights the subtext behind the various elements and design choices made for the interactive piece. Technical details about the fabrication process and the physical computing methodology is discussed in detail in the Final Paper.
This was done to highlight the point that; even though people are concerned about their personal or biometric data but in reality, the priority of the same comes in much later in their day-to-day lives. The key domains that I have been trying to explore are human-computer interfaces non-linear storytelling and data privacy & consent.
The primary goal was to understand how people react to a machine which offers them cash in return for their private data or consent. I wanted to explore various mediums of alternative narrative which can be triggered by biometric data and also give you surreal experience into repercussions 1 of giving away your consent.
The Process of Fabrication:
The project build process can be clearly divided into three segments during the fabrication process i.e. physical interface building, code/ interaction development and video production. The project’s exterior visual aesthetics are inspired the old school arcade games; where I have tried to give it a more natural handmade feel to increase user interactivity.
This process was started by putting together a low-fidelity prototype using chipboard to modify the arcade’s joysticks and the button to be replaced with biometric inputs to advance in the experience (hand scan, phone scan, retina scan). This small-scale model was then scaled up for a 24”X22” arcade interface and subsequently optimised to be made by on 0.5” Birch Plywood.
The relevant CNC routing files were developed on Illustrator while developing tabs for joining and HCI components. Once the profile was created, instructions & design elements were was further engraved on the wood using laser machine. Additional backlighted components were created using 0.5” of translucent plexiglass which was further laser engrave/cut for instructions & design elements. Later the finished profiles were joined using wood/acrylic fasteners followed by brandishing & polishing by hand to achieve the most finished look.
For internal fabrication and lighting design, a hybrid of DIY and readymade products were used for easy synchronization. The screen was made from a 15” TFT screen which was then mounted on a base clamp and connected via VGA input. Sokiro 1.5” RGB lights were retrofitted with independent power source for synchronization with the users movement and the current ongoing experience. The biometric data receivers were powered by proximity sensors that trigger various parts of video clips via open frameworks.
The non-linear media was produced using various elements of self-recorded sounds, visuals, royalty free stock clips & print design. The hand, phone & retina scans are followed by specific actions just undertaken by the users and look at the same in a meta viewpoint where the visuals on the screen is a surreal representation of the similar actions.
This critical design piece about the current scenario of a surveillance driven world; where everyone is concerned about privacy and consent but still have difficulty understanding the structure of surveillance or big data explored the various aspects of data privacy and consent. The primary goal of understanding how humans react to a machine which offers them cash in return for their private data or consent was successful & the ideas of offering a surreal alternative narrative triggered by biometric data was mildly successful in making the users understand the repercussions of giving away your consent & private data.
The cash dispenser comes with a penny zine which talks about how much a user’s data is worth and what can we do to protect it. It also deals with the working of big data analysis and targets to explain the user that contrary to popular belief; their data is worth almost nothing if processed with a huge cluster of other data. This entire wide spectrum of narrative material is used in the experience to generate a feeling of self-awareness and empathy.