JobsOhio Techstars FounderCon Cincinnati 2016 BizDevDay Marketing and Communication Campaign
Business Objective: Identify and attract high growth-potential, tech startup companies ready to scale up in Ohio.
Marketing Objective: Communicate Ohio's value proposition for success that can be experienced by high growth potential, tech startup companies.
User Objective: Identify how Ohio is a place for success for high growth-potential, tech startups.
I lead the JobsOhio sponsorship of Techstars FounderCon 2016 BizDev Day, where founders and innovating companies meet and network in a speed dating format.
On behalf of JobsOhio, I negotiated mobile media exposure on the FounderCon app highlighting the brand to the founders attending the first FounderCon event outside an accelerator city.
FounderCon event sponsorship included a presence at the BizDevDay event, live event social media, and two production crews to capture a docu-video of an Ohio company.
One MediaSource production crew took interviews with from various stakeholder groups including P&G, Techstars, Kroger, and 5/3 Bank.
Crew 1 : Follow one (1) entrepreneur/company all day, record parts of scheduled, highly curated business development meetings between
company participant and various big company participants. Some interviews may be closed to media. East Club Lounge @ Paul Brown Stadium.
Crew 2 : Collect B roll including. Embedded Producer Erika Pryor, JobsOhio and/or Erin Rofles, REDI Cincinnati. Biz Dev Day 8am-6:30
The second MediaSource production crew shot Ohio founders of Losant to capture their BizDevDay experience.
The video spent two weeks in post-editing and was released in various FounderCon, JobsOhio and REDI Cincinnati distribution channels.
