Considering the insight that girls have an entire ritual when getting ready to go out or just planning to feel fabulous at a sleepover, we created a platform in order to communicate that, at the core of every girls’ night in, there is one product: Rowenta Brush Active. The participants could visit the Girls’ Salon, get in the contest for glamorous prizes and, most importantly, invite their friends to discover the professional brush by recommending them the perfect look. If they sent these recommendations, the participants would get one extra shot at the prizes, and their friends would be able to discover which Rowenta Brush Active style would fit them best!