This logo was created for the branding of a new Asian restaurant in the European quarter in Frankfurt, Germany.
Since most of the food offer was based in Sushi, the last part of the logo was highlighted to reinforce this statement. Gorenshi´s meaning in Japanese is "star fruit", that´s why the figure of this fruit was integrated into the logo.
The fact that all its food is made with fresh ingredients at the moment of the order and the personal attention of the owners were taken into consideration when choosing the font for this logo. Therefore, the handwritten appearance of the font aims to reflects this USPs.
