Client: University Project. Categories: 

Packaging, Branding, Hand-Lettering. 

Brief. Whilst at University, one of the projects I was given was to create a piece of graphic design for an existing brand or organisation. I went ahead and chose to create a bottle label for 'Jack Daniel's'. After some initial research I found out that this year '2016' was the 150th anniversary of the Jack Daniel's Distillery which gave me a solid theme to go with. 150 years is a huge milestone to hit meaning this bottle label would need to be something different and unique. One big idea I had was to recreate the Jack Daniel's logo, the reason for this was simple. Hitting such a big achievement meant that it needed something that was going to be one of a kind. The rest of the design was to keep a very traditional old style something that looks elegant. 

No. 16 Brand Idea. 

As this bottle is a one of a kind an idea I had was to create a new taste specifically for this milestone which would be the Jack Daniel's No. 16 brand. The idea for this was that Jack Daniels is registered as number 16 district 5 after being changed, this No. 16 brand can also relate to 2016 as this is the 150th year anniversary.