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    In 2005 I designed a junior shoe (arpenaz 300 Junior) that already sold very well. The first year it sold twice as the previous model. So it was … Read More
    In 2005 I designed a junior shoe (arpenaz 300 Junior) that already sold very well. The first year it sold twice as the previous model. So it was a great challenge to renew this model for 2012! Therefore, we started the project by listening to the consumers. What do the parents expect (they will pay for it), and what do the children want (they will wear them)? The age target is very wide on these models, but we decided to concentrate on the 7-11 years children. Finally CROSSROCK became an icon for Quechua who decided to further develop the Crossrock family with 2 waterproof models (Low+Mid) for SS13 and a Air version for SS14. Read Less
    Published:
CROSSROCK family:
Waterproof / Original / Mid Waterproof
On March 14, 2014, 2 years after the introduction, 1.020.700 pairs of CrossRock were sold