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OPTIMUS UNLIKELY DUETS Optimus campaign “Duetos Improváveis” — “Unlikely Duets”, joined singer artists from opposite backgrounds to sing the Bea… Read More
OPTIMUS UNLIKELY DUETS Optimus campaign “Duetos Improváveis” — “Unlikely Duets”, joined singer artists from opposite backgrounds to sing the Beatles song “All Together Now”. And after the sucess of this campaign they’ve lauched a creative contest to give the next step. Now the language of Optimus ‘Unlikely Duets’ frees itself of ancient myths and false imitations that would never be as good as the original, and reinvents itself by introducing a discourse closer and the original audience and harness the viral effect of social networks web and to multiply in ‘unlikely connections’. How? To bring randomly people together who do not know eachother, nothing better than Facebook application. To generate a buzz and create unlikely duets. Have you ever imagined a person could be in France one in Lisbon and the two sing a duet on the street without ever having known. This application is intended to be operated by any ‘device’ anywhere, so the user can be either in the comfort of your home and in front of a MUPI interactive street, connecting people and places in foreign bonds unlikely. The homepage suggests that we vote like in a slot machine and inside the applica--tion you can choose the music genre. The user sings karaoke in the virtual image is recorded and soon after the program looks for another person online, joining them in the end remix unlikely. The most popular videos, with more likes, to enter the top10 and the oportunity to sing a final duet event with many renowned artists, who have not disclosed because they are so unlikely. Read Less
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