How often do you get to create a digital brand platform from scratch, let alone working on the launch strategy, user experience and content of a full-scale publishing website?
Schweppes' Cocktail Revolution campaign is one of the favourite projects I've ever worked on.
A multi-platform, multi-year digital campaign to encourage Australians to drink more creatively at home and out-and-about.
To achieve our business objectives - notably driving consumption of Schweppes Mixers product range - we crafted a simple digital strategy that focuses on educating and inspiring consumers with a blend of exciting content across web, social, mobile & experiential platforms.
To bring our strategy to life, I created the architecture of a digital eco-system of presences for the Cocktail Revolution - with the Cocktail HQ website at the core.
I worked as Digital Strategy Lead on the wider campaign, right from helping plan Cocktail Revolution's user experience and Schweppes Australia's social content strategy to 'growth hacking' traffic and Google Analytics reporting.
