The Brief:
Like any other brand, you’ll need to find a way of standing out from the crowd, of giving your prospective employer a reason to pick you over someone else. As a creative, a straightforward, word processed, A4 CV is unlikely to impress so you are therefore required to design your personal branding and apply this to an item that acts either as a ‘door opener’ or a ‘leave behind’.
Brand Identity:
The DAISY AND CONFUSED logo had been designed with the idea of approachability in mind, while the name is a play on words it also summarises my combined thoughts and feelings of going into my final year and university and having to figure my life out. As Alanis Morissette once said "I'm sane but I'm overwhelmed, I'm lost but I'm hopeful, baby."
I wanted the design for DAISY AND CONFUSED to represent elements of myself which I love most, I felt the most authentic way for me to create a brand for myself would be by collaging the backgrounds with multiple textures and images that represent different interests of mine. For example I have collaged the inside pages of a library book to represent my love of reading, while also using my own handwriting to scribble my thoughts that I had while creating this project. The textured, rough elements to the pieces were used to represent my frustration with design and myself as a designer as I am terrified of unfulfilling my potential.
Touch Points
The physical elements, such as business cards and stationary had been created to represent my organisational skills, love for physical mediums and my far too easily pleased mind when it comes to washi tape.
