Design of High-End Custom Brochure
JELD-WEN
JELD-WEN
For this project I was the lead creative and graphic designer. I started this project with full thumbnail sketches and followed it all the way through the creative process to the press check to ensure that the brochure would reflect the high-quality of the product it promotes. This brochure gained a lot of recognition among the sales force and clients for JELD-WEN and many said this finally gave them a brochure that captured how beautiful the product is.
Here is a sample of a section spread. I used a large detail image adjacent to a product knock-out with a simple identification key to inform a consumer who may not be familiar with the terminology of the window industry.
This is a sample for a product detail spread. I used large beautiful photos adjacent to clean minimal detail shots to showcase the product and its environment.
This spread got a lot of attention in the industry because of how bold and untraditional it is. The use of the bright orange and the classic car were intended to stop the viewer and inform them of the custom color option available.
