A Classroom Project :-
Task :- to do a detailed user and brand centric study of a choosen product.
to design a store for a existing brand or multiple brands based on above insights.
Field :- Automotive (Two wheelers)
Brand :- Royal Enfield
Task :- to do a detailed user and brand centric study of a choosen product.
to design a store for a existing brand or multiple brands based on above insights.
Field :- Automotive (Two wheelers)
Brand :- Royal Enfield
A entire reinforcemant and makeover for the outlet of Royal Enfield Bikes. This is a hypothetical project carried out as per the classroom project with detailed study and analysis of the brand.
Front Facade
Entrance View
A vista view from the entrance point.
Dynamic way of placement on a Red Carpet.
Touch Points
A huge mirror installation to give more freedom appeal.
Hotspot lighting giving emphasis to the bike as well as the user sitting on it.
A display of wall frames of biker trips.
New Merchandise Zone
All new proposed Merchandise Area.
Research and Analysis
User Study
Conceptualization
Mood Board
Final Layout
