SAILING WITH A GREATER PURPOSE
The Sea Mercy identity is the face of an international organization whose mission is to aid Pacific islanders with health care and disaster relief.
The logo itself represents the hearts of the volunteers and the hearts of the islanders. Its wave-like shapes and blue color range are a statement to the close bond between Sea Mercy and the sea itself. The sea is the essential element — it is the life-blood of the people but at the same time it brings on challenges to life itself. The sea is also the medium and conveyance by which Sea Mercy is able to help.