Motivation
Global warming is the preeminent threat facing our planet and every individual residing on it. Whilst everyone needs to do their part to break the cycles of consumption that are crippling our planet, we must mobilise beyond our own households and purchasing practices.
–INTERPRETATION
Facts and figures are easily forgotten in the magnitude of images and information encountered daily. It is the role of the designer to break through this cacophony of input to leave a lasting impression.
For this reason the focus was on creating engaging animations coupled with emotive sounds to reflect how coal and carbon emissions will take over and destroy the Great Barrier Reef.