I also learned that intense colour contrast can highlight a branding but it must be supported differently every time using typography, illustration and photography. For all the applications that I designed, I used grid systems (different every time); this helped me to control the white space and make the layouts look very solid.
The whole emphasis on the branding of the music festival is based on typography; I used PF Din Text Pro in various sizes and styles. Apparently in some applications, like the logo, I used the forms of the letters based on PF Din Text Pro but I redesigned all the letters, so it is a combo of a typeface and custom -made lettering where the goal is to have unique style and aesthetics.
While designing typographically and without using unnecessary stuff that would make the work look amateur, I came to realize that it is hard to show intensity with so few things. When I found out that I could manage to show additional information taken from the sponsors it was critical, since they helped me to solve lots of problems and gave me the amount of info I needed each time helping me to define a style to the whole branding. The lettering with its unique style makes this project a live experiment, because every time I had to design a word I also had to make it look great and legible but not brighter than the logo.