the problem
Atkinson’s Candy is a traditional, family-owned company founded in 1932. They take pride in their candy-making process and the natural ingredients that go into their caramels. 
They came to us looking to reach a younger generation that has not yet been introduced to the brand.

the solution
Focusing on seasonal candy, we decided to take a dual approach to their Halloween line by appealing to both the young and the not so young. We understood that children would respond well to bright colors while pre-teens and parents would enjoy the fun, lively characters that make this concept really pop out.




WINNER
Graphic Design USA 
– American Package Design Awards 2017 –

Atkinson's Candy - Halloween Packaging & Illustration
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Atkinson's Candy - Halloween Packaging & Illustration

Illustration, character design and packaging design for Atkinson's candy, as they wanted an image refresh to appeal and reach a younger generatio Read More
3
95
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Published:

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