Jack Caffrey's profile

Brand Development Project

This project involved us having to make brands based off of Greek legends. We had to create 3 of them which we would then use the one that we thought was the best. We would use Photoshop and Illustrator to create the assets and would clean it up in InDesign. The logos for our brands had to include an ah-ha moment where there's a part of the logo that doesn't make sense at first but then makes you go ah-ha as you realize a visual metaphor that is clever. You can see one in all 3 of mine, as the helmet in gym is the y, Dionysus has the D as a toothpick in a wine class, and Cycloptics uses the eye of the Cyclops as an O. This project is important to me in that it pushed me to make 3 radically different logos that all incorporate an ah-ha moment, and it made me look at logos used today a bit different, like Amazon and the such. This project was a bit of a stretch of my knowledge, and did make me thing, but I'd say it only took about 15-20 hours
Brand Development Project
Published:

Brand Development Project

Published: