We were tasked with creating a entirely new look and feel to the High Performance and Eco-Friendly Waterless Car Care Product line called "CroftGate USA".
These truly are amazing car care products, that are waterless, environment friendly, and easy to use.
By the same token, we wanted the Bottle designs to be simple, yet eye-catching and color coded so that each product is easily identifiable while sitting on the store shelf or in a cleaning bag in the trunk of the user's car.
After creating 3D models of the new bottle design (Special thanks to Jeff Strong of SmokinGrafix for the modeling work), we started mocking up the bottle designs so the client could see the "Full Picture" of what their product line "Re-Design" would look like.
After several revisions and take a "Text Heavy Previous Design", we simplified the text, and used more images and colors to showcase the product and their uses.
We also created SEMA display banners to showcase these at the SEMA show 2012 in Las Vegas.
These truly are amazing car care products, that are waterless, environment friendly, and easy to use.
By the same token, we wanted the Bottle designs to be simple, yet eye-catching and color coded so that each product is easily identifiable while sitting on the store shelf or in a cleaning bag in the trunk of the user's car.
After creating 3D models of the new bottle design (Special thanks to Jeff Strong of SmokinGrafix for the modeling work), we started mocking up the bottle designs so the client could see the "Full Picture" of what their product line "Re-Design" would look like.
After several revisions and take a "Text Heavy Previous Design", we simplified the text, and used more images and colors to showcase the product and their uses.
We also created SEMA display banners to showcase these at the SEMA show 2012 in Las Vegas.
