The new logotype of Zlaté Stránky (Yellow Pages) is a reflection of the company’s shift from printed to interactive mediums. The icon was restyled to match the aesthetics of “web 2.0″ design and a “.cz” suffix was added to the brand name. The move towards internet is, furthermore, enhanced with secondary branding elements. The ‘drop-down’ menu and the triangular background give the brand a memorable visual identity through out all touch points. The project was prepared for ad agency Hullaballoo Prague.