Iwisa, an iconic brand that has been with us since 1956, has captured the hearts and minds of a nation.
The full Iwisa range comprises Iwisa Maize Meal, Iwisa Samp, Iwisa Maize Rice, Iwisa Braai pap and Iwisa Creamy Maize flour. Whichever Iwisa product you choose, you will find it to be an excellent accompaniment to meat and chicken dishes as well as vegetable dishes, casseroles and stews.
Year after year Iwisa is still the number 1 choice for taste and quality. Many a good memory has been created around an Iwisa occasion, whether it is for breakfast lunch or supper, Iwisa has been creating memories for generations. Iwisa is trusted by generations, for generations.
The full Iwisa range comprises Iwisa Maize Meal, Iwisa Samp, Iwisa Maize Rice, Iwisa Braai pap and Iwisa Creamy Maize flour. Whichever Iwisa product you choose, you will find it to be an excellent accompaniment to meat and chicken dishes as well as vegetable dishes, casseroles and stews.
Year after year Iwisa is still the number 1 choice for taste and quality. Many a good memory has been created around an Iwisa occasion, whether it is for breakfast lunch or supper, Iwisa has been creating memories for generations. Iwisa is trusted by generations, for generations.
Client: Premier FMCG
Agency: M&C Saatchi Abel JHB
Production House: Egg Films
Director: Zwelethu Radebe
Producer: Dumisani Mvumvu
Director Of Photography: Kgomotso Neto Tleane
Executive Creative Director: Adam Weber
Creative Director: Conan Green
Art Director: Tshidiso Mohafa
Strategy: Makosha Maja-Rasethaba
Copy Writers: Lebohang Thabethe / Portia Mamosebo
Business Unit Director: Kim Nast
Account Director: Tumi Tshimbana
Account Manager: Siphamandla Dlamini
BIG IDEA
IN - STORE
RADIO
For radio we had to quite a few options that included pro-active work and work that went on air. Our audience really appreciated the Television Commercial, even though they thought that it was too short. We had to come up with an alternative of extending the commercial on radio naming it TVC spinoff.
TVC Radio Spinoff
OUT OF HOME
BRANDING
TVC
SOCIAL MEDIA
For this part, we wanted to come up with an easy and simple execution. We realised how brands make competitions so difficult and complicated to a point where fewer people are interested in entering because of the entry mechanics.
We encourage consumers to upload pictures of themselves having Sunday lunch with their friends, and we could sponsor their next Sunday lunch. The reason why we chose this route was mainly to associate our selves with Sunday lunches across the country. We also used this as a volume driver for the brand.
