Cancer Consultation leaftlets,
Interbalkan Medical Center of Thessaloniki
Good communication between cancer patients and the Medical Care team plays a vital role in improving their wellbeing and quality of life. Therefore, this research project focuses on the redesign of the consultation leaflets of Radiation and Medical Oncology Department of the Interbalkan Medical Center, adding analytical, coherent and adequate graphics in an attempt to meliorate patients’ experience. The arrival of New Media Arts and Technologies has re-established the means of communication in meta-media society. For this reason, the author explores the traits of GIF animation and Augmented Reality, and how they can enhance the readers’ experience when applied in medical care leaflets. By intervening in the narrative structure and graphic elements of leaflets, the patients will be urged to interact with the medium through their mobile devices, which ideally will change their experience throughout their care.