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    September 2017 - Campaign for World Suicide Prevention Day
Have you ever played Hangman during that boring class in 4th grade? 
*or your local version of Hangman, avaliable in every country?
Luckily, you've only played it on paper. This is not the case for hundreds of people out there with serious problems, when finding a simple word can truly become a real life or death situation. 

We treated this issue in association with the Romanian Anti-Suicide Alliance, in a campaign for the World Suicide Prevention Day, 10th of september 2017.  
Agency: Friends\TBWA
Art Direction & Graphic design: Cristina Cazacu
Copywriter: Teodor Chiripuci 
Group Creative Director: Vladi Păunescu