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For this project, we had to use the Coca Cola campaign concept “Enjoy Life”, and adjust it to the way each of us personally enjoys life. So, what… Read More
For this project, we had to use the Coca Cola campaign concept “Enjoy Life”, and adjust it to the way each of us personally enjoys life. So, what would you have if you mixed the concepts happiness and coca cola? What happens when you shake a can of soda? It will most definitely explode because of the trapped gas. Following the train of thought I got to the point where I could only think about one thing: “an explosion of color = total happiness”. Read Less
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How do you enjoy life? For me, colors are what makes me happy. If its a cloudy day, or if I’m in a place that lacks color, I don’t feel like myself. For this project, we had to use the Coca Cola campaign concept “Enjoy Life”, and adjust it to the way each of us personally enjoys life. I’m not going to lie, I am the type of coca cola addict, that just by opening a can and sipping a perfectly cold cola, feels total relaxation. As with everything (this would probably be my style), I like to simplify concepts. So, what would you have if you mixed the concepts happiness and coca cola? The first things that came to my mind where color and gas. I know saying gas sounds bad, but that is basically what makes the soda so good and refreshing. If it didn’t have gas it would be some sort of artificial flavored flat drink. And coke is better when its cold of course because thats when it has the most amount of gas. What happens when you shake a can of soda? It will most definitely explode because of the trapped gas. Following the train of thought I got to the point where I could only think about one thing: “an explosion of color = total happiness”. As a final result I illustrated a very simple version of the Coca Cola can exploding drips of color everywhere.