The Brief
Consumer Protection asked Capiche to create a digital campaign that would remind New Zealanders of their consumers rights.
The Solution
Consumer Man and Purchase Woman were created to show that consumer rights can be tricky, even for super heroes. Each main point was animated and the HTML banners were displayed on major websites in New Zealand. A series of images were also created to support Consumer Protection's Facebook posts.
The initial characters, objects and illustrative style were created by Foundry. I adapted these illustrations and created new ones for each scenario.
Each webtile shows a different scenario (a burnt cloak from the dry cleaners, a broken down car not long from the mechanics, a faulty telescope, and a year old computer with a battery malfunction) and where to get more information.
