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    The Smirnoff logo was created alongside Design Bridge. The new ‘contemporary typography’ is intended to evoke a ‘modern feel’ and help deliver a … Read More
    The Smirnoff logo was created alongside Design Bridge. The new ‘contemporary typography’ is intended to evoke a ‘modern feel’ and help deliver a ‘more premium and modern experience’. Read Less
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The Smirnoff logo was created alongside Design Bridge. The new ‘contemporary typography’ is intended to evoke a ‘modern feel’ and help deliver a ‘more premium and modern experience’.
Early exploration…
The final logos carry much more impact than previous…
Type used on neck of bottles…
Supported display type for descriptors…
Smirnoff Gold contains edible 23 carat gold leaf, which is designed to add an eye catching, luxurious twist to the vodka market.
Typography for the Red, White & Berry range (unfortunately this version didn't make it onto the bottles)
The logo and supporting text was created for the latest Sourced range…
The adapted logo was developed for the exclusive variant of Smirnoff which picked up many design awards for Design Bridge including Star Pack, Pentaward and Red Dot.