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Bye Bye Birdie collateral
Sometimes you get thrown those projects that have been done countless times.
No need to make it boring.

The American School in Japan did Bye Bye Birdie as their 2015 high school musical. The director wanted something bold, referencing everything beautiful from the 50s and 60s. Inspired by beautiful psychedelic type, bold TV show set design and printing techniques, the musical's identity shaped into something unique that paired perfectly with the director's vision—on stage and off.

“I worked with Simon for the musical publications. It was a pleasure. The pieces he created for us were clean, clear and exciting visually. What struck me about Simon’s process is how he implemented my visions and goals for the design of the musical publicity and applying his own clever artistic vision to create final products that we loved. He is easy to work with, distressing the sometimes challenging process of collaboration, while still creating very high quality work on a tight schedule.”
–Brent Huber. ASIJ High School Musical Director.
Bye Bye Birdie collateral
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Published:

Bye Bye Birdie collateral

Visual identity for high school musical Bye Bye Birdie.
3
64
0
Published: