MSA — Rebranding
Turkey's leading professional culinary school, MSA is ranked among the two best culinary schools of the world by City & Guilds.
A private school, approved and supervised by the Ministry of National Education, MSA is also the only international culinary school in Turkey qualified by City & Guilds, the leading UK accrediting agency.
Turkey’s leader in culinary education MSA, raises up and coming chefs to add value to the domestic and international gastronomy scenes. The school’s corporate identity, communication channels and campaigns were prepared considering the dynamic spirit that MSA represents. In this context, photoshoots, catalogues and digital projects supported the communication and printed channels of the long-term professional lectures. And MSA’s world of daily Workshops that appeal to everyone are prepared by keeping the seasons and sustainability in mind. As every season’s own fruit’s texture is carried out onto the cover, both the maximalist and minimalist attitude changed into a simpler use. In the name of making MSA’s corporate identity stronger, the school’s corporate ingredients were reviewed once again, by still keeping connected to its past works.
So, we designed some kitchen material related icons for new identity of MSA and then created patterns and badges from these icons also applied these are all branding materials of Mutfak Sanatları Akademisi.