In addition to making matches easier to light, this redesign of the classic matchbook creates an exciting and memorable experience with every match lit. Simply pinch and pull a match to create an instant spark.

 Designed as a part of the annual Institute of Packaging Professionals (IOPP) student 48 Hour Repack competition.

Addressing the problems / Forming a strategy

An early prototype we like to call "the critter."

The aftermath of a long 48 hours.