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    Theres been thousands of studies that try to define us “Millenials”, our attitudes, ambitions and goals in life. In the same way Beefeaters stand… Read More
    Theres been thousands of studies that try to define us “Millenials”, our attitudes, ambitions and goals in life. In the same way Beefeaters stand for the queen, our goal was to study what is really going on in the minds of this generation and what they stand for. And we knew exactly where to find them, at Bilbao BBK Live & MadCool 2017 music festivals. #IStandFor by Beefeater is an anthropological study conducted by Domestic Data Streamers in collaboration with Beefeater. Through lots (and lots) of questions and lots of technology, we discovered how these festivalgoers that were born in the 80s and 90s are and what they really stand for. We created an interactive Q&A online game which would generate a personalised line up for you to use at the festivals. The questions were strongly related to the inner culture of the events, combining 3 topics: music preferences, festival behaviours and consumer insights. The user in exchange got the opportunity to win free tickets to make their line up come true. Field research was conducted at the festivals by creating different interactive installations to collect data. Data Gates we’re installed at the main entrance, Data walkers would collect data in the crowds, the bar was busy preparing Data Cocktails and the Data Bull was busy all day and night rocking the millenials socks off. All this data was displayed live at the Beefeater Stand for everyone to enjoy. Read Less
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#IStandFor by Beefeater is an anthropological study conducted by Domestic Data Streamers in collaboration with Beefeater. Through lots (and lots) of questions and lots of technology, we discovered how these festivalgoers that were born in the 80s and 90s are and what they really stand for.

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There’s a lot of passion on music rivalries; through the Web-app we launched we discovered what gigs our festivalgoers would attend and we created bespoke line-ups for them. Probably, we also created many discussions. 

*The Beatles will always be better than the Stones.

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There’s no proper study without a field exploration; we went to the Bilbao BBK Live and Mad Cool 2017 festivals, and Domestic Data Streamers set up all sorts of crazy interactive installations to get to know these music warriors better.


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DATA WALKERS

Our data walkers, the brave question-men, enabled, by high-fiving them, to choose between Jon Snow or Khaleesi, amongst many other battles. 






DATA GATES

We set up two big doors in busy places of passage at the festivals; each door counted how many people chose crossing through Hakuna Matata instead of going through YOLO, for example. Yep, for real. This happened. 

*Data was collected with Kinect technology.



DATA BULL

The festivalgoers tamed the beast… sort of. 
Is there any better plan than a mechanical bull in a music festival? 
There was only one condition to participate in the Bull Challenge: making a bold #IStandFor, holding the banner up high and, of course, trying to ride the bull as long as possible.








Domestic Data Streamers
Concept & Execution

achos
Art Direction & Design

Codea Studio
Video Production

Detour Studio
Event Production

Yondbee
Web Development

Thanks
Jordi Majó, Alex Marqués, 
Sergi Delgado, Rasmus Kæmsgård, Daniel Wenzel