The morning commute is a journey that has to be taken for most of our lives, and is constantly filled with irritants such as packed trains, traffic jams, clueless pedestrians and obnoxious drivers. Facing this journey and its multiple aggravations for consecutive decades is only worthwhile if the destination is personally fulfilling. Job search websites represent the natural pathway to discovering that ideal, lifelong destination.
Feature films based on dystopian comic books, such as , and , have been fashionable within pop culture the past several years, to the point that "dark and gritty" reboots for lighthearted heroes such as Spider-Man, Superman, and The Fantastic Four are in development. I noticed, during a miserable commute to work, that my inner monologue was resembling the dialogue spoken by the characters in these comics. The copy is written in a stereotypical graphic novel style (absurdly dark and saturated with adjectives) to maximize both authenticity and humor. The comic format also allowed me to utilize color and various style elements to convey the protagonist's mood as he travels to his job.
This piece can function as both a print ad and a storyboard for a motion comic broadcast advertisement. Motion comics, which integrate existing comic book art with animation, a musical score and voice acting, have found success on iTunes and DVD as serial stories. This visual style has rarely been used in mainstream broadcast advertising and would result in immediate recall if employed.