Packaging design for Mohun's cereals
Mohun's is a well-known brand in India. Their most popular product, Cornflakes, have been part of India's breakfast staple for over 5 decades. The brief was to modernise, align and expand the product packaging.
The result is this simple design which features a bold visual up front on the pack supported with clear colour coding with the brand name taking centrestage. The pack would therefore, be clearly recognised in a cluttered market space and would appeal to the modern aesthetic.
The result is this simple design which features a bold visual up front on the pack supported with clear colour coding with the brand name taking centrestage. The pack would therefore, be clearly recognised in a cluttered market space and would appeal to the modern aesthetic.
The first step to designing the product range was to refine the brand logo.
The logo carried forward the same overall look as the previous one, with a sleeker, more modern font. The outdated bevels were removed to make the logo clear in a 2 dimensional form.
The first pack to be addressed was the classic cornflakes mix. The old pack was very busy, with haphazard typography and a dull product image.
The new design we created carried forward the same simple character of the brand. The product image is sharpened and given pride of place. The white bowl stands for purity and honesty. A sense of excitement is created by way of the splash of milk and swirl behind the bowl. Food Authority guidelines were followed to the 'T'.
The old pack carried this character, which works well as a brand ambassador. But the character was poorly formed and needed a facelift. His name was also quite a mouthful.
Enter 'Flakey'. The crazy cornflake (his brother choco flake and wheat flake) is a happy, peppy guy who can't help extolling the virtues of the product.
This seal of quality was created to appear on the back of all packs next to the list of other products in the same range.
The product range was later extended to include ready to cook soya products. The packaging carried forward the same family look.
Gold Coin- the iconic Apple juice brand from The House of Mohun's underwent a revamp to this modern, minimalist Avatar. Moving on from the old paper label, this time, a shrink sleeve was used directly on a glass bottle with subtle fruit cues. The use of gold added to the premiumness of the product, while the transparency let the rich colour of the actual product shine through and create food appeal.
In keeping with market demands, The House of Mohun's recently launched quick-cooking oats in Masala and Vegetable flavours. The design was kept minimalist with a cross section showing the actual raw product set against a large image of the final cooked meal. While the use of clean imagery aids food appeal, the bright colours and clever use of print techniques (Spot UV, embossing) ensure high shelf-throw.
