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    Lifestyle footwear design study for Salomon, 2011 For this study, I wanted to illustrate the moutain life universe for 3 different social groups… Read More
    Lifestyle footwear design study for Salomon, 2011 For this study, I wanted to illustrate the moutain life universe for 3 different social groups. These could finally become 2 or 3 different product categories (the active one could go to the light hiking category). I believe the strongest brands are the ones who never stray from their core values. Therefore, each of the 3 designs I propose carry both outdoor style and Salomon design signature. Read Less
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