To see a brighter world around us, it is first important to illuminate oneself from within. The light of realization must come from within and it is this very light of realization that can remove our ignorance or the existing darkness in our conscience, actions and subsequently in our society.
Nordusk is an LED lights company and through this campaign we attempted to convey that the lights by Nordusk reach all the darkest spaces and illuminate them. So, we depicted this very idea metaphorically in our campaign through the above concept. The idea was to see ourselves newly, in a new light which formed the campaign thought- "You in a new light."
Concept & Copy: Suchetana Ghosh
Art: Tamal Talukdar