Alphabet
This Alphabet is made of quarters of a circle. It is my first logo system.
This isn't a usual logo system though. You might know Hillary Clinton's campaign
logo. It appears in many different versions; colors and details can change while the shape stays the same.
logo. It appears in many different versions; colors and details can change while the shape stays the same.
System
In this case, however, the shape changes too. So why is it a logo system?
The idea behind this project is to use the repeating shape not only as lasting element
but also to create new patterns. So instead of the 'H' and the Arrow in
Clinton's campaign, I used a simple quarter of a circle in a 2x2 grid as the central component.
Conclusion
You will always be able to recognize the variation of a logo in a logo system,
because of its remaining key elements.
because of its remaining key elements.
Reference
I was inspired by famous graphic artist Michael Bierut. He made Hillary's logo and also
a system for the MIT Media Lab. I highly recommend to check out his work.
a system for the MIT Media Lab. I highly recommend to check out his work.
Since this is only an exploration and not an actual inquiry, any of these logos and the whole system will be for sale.
I also offer custom logos.
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