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    Visual identity for Maapilim, makers of grooming essentials from the great sea, inspired by the concept of slow living
We are Maapilim, makers of grooming essentials from the Great Sea, which is the historical name of the Mediterranean. Our products are created with the region’s iconic natural oils and extracts, that are known for their benefits to the skin and hair. These ingredients have been used in the region for thousands of years as it was part of the spice route connecting Asia, Africa and Europe. We aim to bring this historic knowledge into our products using innovative technologies that combine the best of the past and the present.

Designer: Doron Baduach   ☞   Co-Designer: Liri Argov   ☞   Studio Photography by Dan Perez   ☞   Photography by Liron Erel   ☞   Illustrations by Yali Ziv