The world is now digitized, and organizations are realizing the value of reaching consumers through the digital medium. It’s no wonder that top companies are spending more than 50% of their marketing budget on digital media, empowering customers to use social and mobile digital platforms to research and use the best products. With these statistics, a professional such as yourself, who is seeking to get into marketing or improve career prospects, will definitely succeed when armed with the right knowledge of leveraging digital marketing. Whether it is through social media, mobile apps, paid media, blogs or messaging, understanding the current digital landscape is paramount to your success as a digital marketer.

Digital marketing is the continuously evolving field with its existence all over the world. It continues to grow rapidly and the entrepreneurs are facing new challenges and opportunities to expose themselves in this digital era! 

Today Digital Marketing is critical for a brand’s successful advertising strategy. It is altering the engagement terms between consumers and brands. It is reshaping media consumption across new & traditional channels.

The future of marketing is undoubtedly going digital. It’s the place where entrepreneurs meet their customers via internet to boost their sales and earnings with effective internet marketing strategies. There’s always a high demand for marketing professionals for all sorts of companies that intend to market their service or product. And, astonishingly in India there’s a excellent scope for digital advertising professionals.

SKARtec digital marketing academy understands this and therefore bring you a course that breaks down digital marketing to its nuts and bolts to give your a comprehensive overview of how to use it for business success. From digital marketing strategy, market analytics, developing content strategy to understanding about email, search and social media marketing, our in-depth course with practical examples and case studies will give you the necessary skills to plan and launch successful marketing campaigns. 

This training will help you master new digital media marketing techniques – including web/ Google analytics interpretation, search engine optimization, paid search or search engine marketing, display advertising, social media marketing, e-mail, mobile marketing, video marketing, pr & online reputation management, social listening & digital marketing strategy & planning – through dynamic lectures, case studies and practical application. You will emerge from this digital marketing training with an understanding of how and when to use key digital marketing platforms such as Google, Facebook, LinkedIn, Twitter, YouTube, etc.

Digital media provides a variety of career roles. Content Marketing, SEO, SEM, Email Marketing, Mobile Marketing, Blog and Article Marketing, Reputation Management, Web Design, Video Marketing, Social Media Marketing and Media Planning are some specialised areas.

Each of these roles requires unique skill sets; sometime these are pure technical roles. For instance, a SEO marketing professional has to know how to optimise the website for better organic ranking in various search engines for keywords consumers may be querying. An email-marketing specialist should possess email-marketing skills and be aware of relevant laws governing email-marketing communication. He should have an insight to consumer behaviour and analytics, and marketing spends and returns.

There is a big need of skilled manpower in this industry. So, traditional marketers should acquire digital marketing skills and new marketing professionals can take up digital marketing courses and pursue a bright career here.