WYSE Active is a Youth Badminton incubator set up by Yudi Kurniawan. It's mission is to recruit the brightest talent in the sport. The logo was bold and adventurous while the secondary device was inspired by young shoots.
Above: Logo explorations took inspiration from bold, dynamic sports logos. Incorporating movement through the fire-inspired shuttlock (far left), to graffiti-inspired font, to symbols.
Above: The final logo and animation.
Animation (above): The shuttlecock is an element that can appear in animations.
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