Starring: ● Pete Tong ● Katarina Gellin ● Paul van Dyk ● Above and Beyond ● Pete Heller ● Tiefschwarz ● Shapeshifters ● Sarah Main ● The Young Punx ● Micky Slim ● DJ Darko
Online Alternative Reality Game starring Pete Tong, Pete Heller, Above and Beyond, The Young Punx, etc. Six month ARG, commissioned as television series.
More than 100,000,000 press impressions, including features with BBC News, BBC Radio 1, Mixmag, DJ Mag, and a raft of blogs, tweets and YouTube videos .
The White Island began when Pete Tong's records are stolen in Ibiza, and a handful of mysterious objects are left in their place.
More than 100,000,000 press impressions, including features with BBC News, BBC Radio 1, Mixmag, DJ Mag, and a raft of blogs, tweets and YouTube videos .
The White Island began when Pete Tong's records are stolen in Ibiza, and a handful of mysterious objects are left in their place.
The girl Pete was supposed to meet, Elisabeth Perl is missing, and a mysterious video appears on her blog.
Reports on the mystery begin turning up on FlauntTV and MinistryTV (as well as the BBC!). FlauntTV begins running a nine-week television series hosted by DJs trying to solve the Mystery of The White Island.
Filled with music, mysteries and clues, and some very odd videos, The White Island achieved more than 100,000,000 press impressions globally, boosted significantly by the TV series and unsolicited coverage from the BBC.
