Moon Studios is a small gaming company which created ‘Ori and the Blind Forest’, which creates without narration dramatic visual scenes and a moving story. Microsoft acquired them shortly after. As a third party developer of Microsoft they are still an independently small company. 

To create a brand style guide which employees will follow that helps the company stay on brand. 

To create a brand style guide which has rules and various situations that may appear but can be solved when reviewing what is acceptable within the guide. 

When creating and finalizing the final brand style guide for moon studios I had to look at the company from all angles and find out what would best represent the company and to better promote them while keeping them within brand.