We started with heuristic evaluation of the early stage product screenshots provided by Deep-r team. We then searched for companies that were using machine learning and Artificial Intelligence in Oil & Gas industry. We could not find a direct competitor with similar product to what Deep-r is building.
How can we help oil companies make sense of complex data to make better decisions?
Oil & Gas Industry
To refine our assumptions and fill in the blanks, we spoke with people in oil and gas industry, which helped us understand how the industry is organized and the most common problems people often face in the industry. We found out that:
All oil and gas metrics are strongly tied to geography.
Supply and demand for oil & gas varies by geography (the oil and gas network is very complex)
The operational and reporting structure also varies within an oil and gas company.
Oil companies collect large volumes of operational data and often struggle to filter and organize this data in an effective way to inform their decision making. Some common tools used in the industry include:
Spotfire & SAP for BI
Excel for Simulations
Tableau for Data Visualization
Powerpoint for executive communication with board members
Through our research on best practices for dashboards, we found out that effective dashboards are not read only. Users need to be able to see the most important thing you want them to see and should also be able to act upon it. Alerts and notifications help draw users’ attention to the most pressing matter. Micro animation and confirmations help communicate with users that the tasks they performed were either completed successfully or warn them if they need to redo or change anything.
Since different user have different needs and priorities, it is highly recommended that dashboard are customizable, where users could add or remove panels when they need to, in addition to being able to move the panels around and sort them based on their often use. You do not have to show everything on one page. Less frequently used items could be sorted under different menus. The use of clear iconography can help save more space, and you do not try to fill empty space with unnecessary items.
Interviews & Insights