, AND WILLING is where I explore ideas.
The first project is a premium, subscription based, manual dental collection. The goal was to deliver an aspirational approach to aesthetics and user experiences to an often overlooked product category.
Design Summer 2017.
Completed at Astro Studios, San Francisco, CA.
Dental products are the first and last interactions for anyone each day and are a large part of the bathroom routine yet they're an afterthought.
Consumers have the opportunity to make considered choices across product categories. The images above represent a collection of products I've come to love over the years. I designed this collection with people like myself in mind. Why can't dental products be beautiful?
, AND WILLING is a subscription based service designed to keep consumers away from the uninspired grocery-store-dental-isle.
(LEFT) Lasting components are premium pieces made of metal and designed to age with the consumer over time.
(RIGHT) Consumable components are disposable pieces made of plastic and designed to be recycled after use. New brush heads and toothpaste containers are shipped every three months.